Campaign Agent
LiveDrafts complete campaigns from what it knows about your business — rebuilt from the ground up for context intelligence.
The end of reactive
marketing.
Marketing used to mean waiting for data in order to act. Now it means moving on it instantly, with intelligence that already knows your business.
Agents at worklive
Compounding context
Everyone added AI.
We built for it.
82%
of marketers already use AI in their marketing
63%
are stuck using it for ideation only, the shallowest layer
23%
use AI across the full campaign cycle: imagine, activate, validate
Active Intelligence drives 75% higher engagement
Industry-leading engagement rates, averaging 75% across 100,000+ customers.
And it compounds. Every send, segment, and result feeds the context the next decision is made from. At billions of automations run every week and growing fast, the average engagement rate climbs another 1% every month.
With Active IntelligenceMarketing automation alone
No steering wheel.
By design.
Every other tool hands the work back to you at the last second. Active Intelligence completes the job. You set the goals and the guardrails — it owns the rest.
Today's AI experience
Active Intelligence
Suggests, then waits for you
Decides, acts, and reports back
You prompt it
It's already working when you log in
Sits in a chat window
Runs inside your campaigns, lists, and flows
Generic output you rewrite
Your voice, your data, your best performers
One task at a time
The whole cycle — plan, send, watch, improve
Trusted with judgment, not just tasks. That's the difference.
A team of agents, already at work
Each agent owns a job. Together they cover the campaign cycle end to end.
Create
Content Agent
LiveWrites in your voice, from your brand kit and your best-performing sends, not from a blank page.
Image Generation
LiveCreates a fitting visual when none exists, so every campaign looks intentional.
Brand Kit & Memory
LiveYour colors, voice, and visuals from the first draft. It remembers what you've built and improves with every use.
Automation Agent
LiveBuilds automations from plain language. The busywork of workflow-building, gone.
Target
Segments Agent
LiveFinds the audiences you'd never think to build, grouped by behavior it observed, not filters you maintained.
Predictive Sending
LiveModels when each individual contact actually engages, and times their send to match. Per person, not per campaign.
Content Performance
LiveKnows which subject lines, templates, and images earn this audience's attention — and reaches for those first.
Email Translations
Rolling outRegional variants of a send generated automatically, so a market isn't skipped for lack of time.
Contact Enrichment
NextFills in what you never collected about your contacts and accounts, without a form.
Network Benchmarks
NextWhat actually works for accounts shaped like yours, drawn from patterns across 100,000+ businesses.
Watch
Insights Agent
LiveProactive reports and check-ins. The prompt you used to type every week now runs on its own.
Subject Line Analyzer
LiveA custom model trained on what earns opens, tuned to your specific audience.
Automation Insights
Rolling outWhat's working, what's broken, and what to do about it, across every flow you run.
External Intelligence
Rolling outWatches competitors, industry trends, and pricing moves, then brings the outside world into your marketing.
Brand Monitoring
Rolling outPulls from your own site on a cadence, so your campaigns never drift from what you actually say.
Improve
Journey Optimization
Rolling outCatches the drop-off before contacts hit a dead end, explains what's happening, and suggests the fix.
Automation Health
Rolling outDiagnoses flows that are quietly underperforming, including branch logic where 90% of contacts take a path you never intended.
Baseline Follow-Up
Rolling outWatches every campaign against its own baseline and drafts the follow-up when one over- or under-performs.
Campaign Refresh
Rolling outTakes a proven performer past its peak and rewrites it: new angle, same structure that earned the result.
Post-Generation Editing
LiveRefine or regenerate any section without losing the rest of your progress.
Run
Scheduled Tasks
LiveRecurring work that runs without you, on a cadence you control, with prompts tuned to how you think.
Proactive Drafts
LiveFully generated campaigns surfaced before you ask. You react to finished work, not a blank page.
AI Actions Library
Rolling outAgent steps that live inside your automations, so the intelligence runs where the work already runs.
Goal Pacing
Rolling outRecurring gap analysis against an active goal. It tells you you're behind while you can still fix it.
A day with Active Intelligence
Active Intelligence identifies opportunities in your marketing and takes action. No prompts necessary.
0000:0000AM
6:12AM
Found overnightThree opportunities, waiting before you are
It went through the week's performance while you slept: what moved, what stalled, and the three things actually worth your attention. You didn't ask for a report.
8:47AM
Decay detectedA list is cooling before you'd have noticed
Engagement on a key segment has been drifting down for eleven days. The win-back campaign is already written and waiting for a yes.
10:04AM
Outside signalA competitor moved, and your positioning caught up
Their pricing page changed overnight. The counter-positioning angle is already sitting in your campaign ideas, in your voice.
11:30AM
Drop-off detectedThe signal arrives before the symptom
Contacts started skipping step three of your welcome journey this morning. It's diagnosed, with the fix, before a single lead goes cold.
1:20PM
Logic mismatch foundA branch nobody knew was broken
Ninety percent of contacts are taking the “No” path through a condition you wrote months ago. Surfaced as a signal, not left for you to stumble into.
3:05PM
Window openingNext month, already in motion
A seasonal moment your category responds to is approaching. A themed promotion is drafted, mirroring the layout that performed best for you last time.
5:30PM
Pace off targetTold while you can still change it
You're tracking behind the quarter's goal. Not a red number on a dashboard: the gap, the cause, and the campaigns that would close it.
You didn't prompt any of it. That's the point.
500+ signals behind every action
Every Active Intelligence decision is conditioned on the Customer Context Layer: seven families of signals modeled from your own account, acts on real time data and weighted against each other at the moment of the decision. Not a profile it references. A model of your business that is ever evolving.
Re-timing tomorrow's sendDrafting a win-back campaignFlagging a cooling segmentRewriting the step that lost themBuilding a segment you'd have missedLocalizing a send for three regions
Compounding intelligence — every decision sharpens the next
Signals
01Business Identity
The shape of the company, not a form someone filled in.
IndustryCompany sizeGeographyPlanContract valuePurchase history+ dozens more
02Product Telemetry
What this account actually operates, measured continuously.
Live automationsList compositionCRM activityChannel mixFeature depthAdoption trend+ dozens more
03Performance Record
Every send this account has made, and what each one earned.
Open & click curvesSubject-line patternsSend-time responseDeliverabilityList healthEngagement decay+ dozens more
04Creative Fingerprint
What works in this account's own voice — not what works on average.
Structures that convertHooks that holdLength toleranceVisual densityOffer responseLayouts that repeat+ dozens more
05Contact-Level Propensity
Modeled per person: who engages, with what, and when.
Engagement timingChannel preferenceInterest affinityRecency & frequencyFatigue risk+ dozens more
06Accumulated Memory
Everything you've taught it, retained and reapplied.
Brand kitCustom instructionsPrior decisionsCorrections you madeApproved output+ dozens more
07Outside your account
Context your own data can't contain.
Seasonal momentsCalendar & temporal eventsCompetitor movementCategory trendsYour own web presence
Built on trust
Your context stays yours — never exposed to another account, never PII in a model. Insights only surface when they're statistically earned, and it all runs on sending infrastructure ActiveCampaign has operated, and 100,000+ businesses have trusted, for more than 20 years.
Best practices are generic
The interesting question was never “what works in email marketing” — it's what works for an account shaped like yours, right now. That takes a live model of a very large number of outcomes.
01
Every send is a labeled example
150M+ campaigns a month, each returning with its outcome attached. Not an annual industry report — a continuous stream of ground truth.
02
Conditional, not universal
What lifts a 400-contact list can suppress a 40,000-contact one. The system learns from accounts that genuinely resemble yours, not from everyone.
03
Patterns expire. It notices
Inboxes, filters, and attention shift. Patterns are re-validated against fresh outcomes and dropped when they stop holding.
This is the part that can't be bought or prompted into existence. You either have the outcomes or you don't, and they only accumulate by actually running the marketing.
An applied AI lab inside a 20-year platform
The team
Active Intelligence is built by a dedicated team of applied AI engineers and data scientists inside ActiveCampaign — people who have spent their careers building and shipping production AI, now pointed at marketing. They ship weekly.
Chinar Movsisyan
Senior Director, Head of Applied AI
Simon Swartzman
Staff Software Engineer
Nick Bikos
Staff Site Reliability Engineer
Harry Tan
Lead Data Engineer
Erik Harutyunyan
R&D Lead
Gurgen Hovsepyan
Senior Applied AI Engineer
Sargis Hovhannisyan
AI Research Engineer
Dharm Jain
Staff Data Scientist
Alexandra Bobkova
Senior Data Scientist
Danny Lorenzo
Senior Data Scientist
Trained on labeled outcomes
General models learn what marketing copy looks like. Ours learn what performed: 150M+ campaigns a month, each labeled with what it earned.
Closed loop, one system
Decision, send, and measurement in the same system. The feedback loop closes in minutes, not never.
Task-specific models
A subject-line model tuned on opens. An automation model that emits workflow natively. Fine-tuned where prompting a general model only approximates.
Evaluation before surfacing
Every output is scored pre-surface and recalibrated on drift — the eval layer from our Feedback Intelligence acquisition. Quality is measured, not assumed.
A router, not a chat window
Each call routes to the right model: frontier reasoning for judgment, distilled models where latency binds. 500+ signals weighed per decision.
Per-account compounding
Every send updates the model of your audience. Context sharpens, the next draft starts further ahead.
Any one of these is buildable. Assembled, they're a moat — the outcomes, the channel, the models, and the evaluation running as one system is what turns a demo into marketing you can actually leave running.
8×
faster campaign creation
10 hrs
saved per user, weekly
150M+
campaigns automated monthly
83%
see ROI within the first year
What people are saying
In their words
“Only ActiveCampaign offers genuine contextual intelligence. This is the only best-in-class AI we found in the comparison.”
Marcus Taylor
Founder, Venture Harbour
“The human trains the robot. Then it stops sounding like one. I use Active Intelligence to write emails that actually sound like me.”
Mandy McEwen
Founder, Mod Girl Marketing
“It takes care of tedious repetitive tasks and uncovers ways to improve engagement — so I can spend more time crafting high-quality content.”
Kathy Latiolais DeGlandon
Marketing Manager, Advanced Utility Systems
“There's one platform I consistently recommend — yes, even over HubSpot: ActiveCampaign. Practical, powerful, and built for growing businesses.”
Jorge Fuentes-Zapata
HubSpot Certified Trainer
“ActiveCampaign has continued to evolve alongside our business, helping us create more meaningful connections with our members and franchise network.”
Mitch Kistner
VP of Marketing, Pickleball Kingdom
“When the foundation is clean, you get the one thing you need to scale: trustworthy marketing numbers.”
Aveline Elfar
Systems + Automation Consultant
Fair questions
What is Active Intelligence?+
Active Intelligence is the autonomous marketing suite from ActiveCampaign — a team of AI agents that plan, create, send, and improve your marketing on your behalf. It's built into ActiveCampaign, grounded in everything the platform knows about your business.
Do I stay in control?+
Yes — autonomy on your terms. You set the goals, the guardrails, and the cadence. Agents propose and draft proactively; you decide how much runs automatically and how much waits for your review. Everything the system does is visible and reversible.
What data does it learn from?+
Your account's own data first: your brand, contacts, campaigns, and performance history. Network-level intelligence is aggregated and anonymized across 100,000+ businesses — your data is never exposed to another account, and PII never trains a model.
Is it separate from my ActiveCampaign account?+
No — it lives inside ActiveCampaign. If you're already a customer, Active Intelligence works with the audience, automations, and history you already have. No migration, no new platform to learn.
How do I get access?+
Request an invite below. We're opening access in waves so every business gets a properly tuned experience from day one.
What does it cost?+
Pricing details arrive with your invite. Core marketing automation stays on your existing plan — Active Intelligence introduces plans that scale with the value it delivers, not the size of your list.
Your marketing,
in motion
We're opening Active Intelligence in waves. Request an invite and we'll reach out when it's your turn, with your agents already tuned to your business.